The new Weleda campaign calls for the protection of the Earth.
Together with the Dirt Foundation and its initiator Arizona Muse, the natural remedy and cosmetics manufacturer Weleda has launched a new campaign to bring the soil closer to the broad layer of consumers. Just as Dirt puts it time and again, the soil is not dead or dirty, but a living being that is essential to the preservation of all our life on Earth. This message will now be placed at the center of the advertising campaign and illustrated in a short film. The soil is the skin of our earth – just as we take care of our skin, we also have to learn to take care of the skin of the earth again.
Photo Screenshot from the Weleda campaign – Translation: Monika Werner