The Skin of the Earth

The new Weleda campaign calls for the protection of the Earth.


Together with the Dirt Foundation and its initiator Arizona Muse, the natural remedy and cosmetics manufacturer Weleda has launched a new campaign to bring the soil closer to the broad layer of consumers. Just as Dirt puts it time and again, the soil is not dead or dirty, but a living being that is essential to the preservation of all our life on Earth. This message will now be placed at the center of the advertising campaign and illustrated in a short film. The soil is the skin of our earth – just as we take care of our skin, we also have to learn to take care of the skin of the earth again.


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Photo Screenshot from the Weleda campaign – Translation: Monika Werner

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